However, the explicit content hosted on 4chan has deterred businesses who do not want to be associated with the site's content. In January 2009, Poole signed a new deal with an advertising company in February 2009, he was $20,000 in debt, and the site was continuing to lose money. The 4chan servers were moved from Texas to California in August 2008, which upgraded the maximum bandwidth throughput of 4chan from 100Mbit/s to 1Gbit/s. Unlike most web forums, 4chan does not have a registration system, allowing users to post anonymously. Any nickname may be used when posting, even one that has been previously adopted, such as 'Anonymous' or 'moot'. In place of registration, 4chan has provided tripcodes as an optional form of authenticating a poster's identity.

As making a post without filling in the 'Name' field causes posts to be attributed to 'Anonymous', general understanding on 4chan holds that Anonymous is not a single person but a collective (hive) of users. Moderators generally post without a name even when performing sysop actions. A 'capcode' may be used to attribute the post to 'Anonymous # Mod', although moderators often post without the capcode. In a 2011 interview on Nico Nico Douga, Poole explained that there are approximately 20 volunteer moderators active on 4chan. Revealing oneself as a janitor is grounds for immediate dismissal.Ĥchan also has a junior moderation team, called 'janitors', who may delete posts or images and suggest that the normal moderation team ban a user, but who cannot post with a capcode. For instance, on December 28, 2010, 4chan and other websites went down due to such an attack, following which Poole said on his blog, 'We now join the ranks of MasterCard, Visa, PayPal, et al.-an exclusive club!' History Ĥchan has been the target of occasional denial of service attacks. The site was launched as on October 1, 2003, by Christopher Poole, a then-15-year-old student from New York City using the online handle 'moot'. Poole had been a regular participant on Something Awful's subforum 'Anime Death Tentacle Rape Whorehouse' (ADTRW), where many users were familiar with the Japanese imageboard format and Futaba Channel ('').

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